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Numbers don’t match?See where.
Compare MMP and ad-platform CSV exports, locate the differences, and see what to check next.
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Parity Reconciler
Gap detected. Check the definitions.
| Date | MMP | Ad platform | Difference |
|---|---|---|---|
| Jun 03 | 1,200 | 1,500 | −20.0% |
| Jun 04 | 1,040 | 1,300 | −20.0% |
| Jun 05 | 1,360 | 1,700 | −20.0% |
What to check next
Cause not confirmedConfirm both exports cover the same dates and time zone, including day boundaries.
Check click-through and view-through attribution windows and confirm that both exports use the same rules.
Check install, event or revenue definitions, including deduplication and filters.
Import your files
Prepare MMP and ad-platform CSV exports
Align your data
Check dates, metrics and definitions
Review the differences
Locate gaps and see what to check next
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Practical UA guides
Compare MMP and ad platform exports · Check a campaign launch sheet · Understand subscription payback
Try a sample. Then compare your files.
See the differences and the next checks with illustrative data.